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Freelance Copywriting, the Beginnings

· 673 words · 4 minute read

Persuasive writing has found a new playground. It feels as if the first thing that comes to people’s minds when someone talks about writing is copywriting. And thousands of open questions when someone explores the potential that freelance copywriting has, as a profession that intersects creativity with commerce. One compelling word at a time.

Image of wall with Ads

But what exactly is freelance copywriting? Is it a viable career path? And what does a day in the life of a freelance copywriter look like?

Sharing my modest experience in copywriting, I will try to make the concept a bit clearer.

What is Freelance Copywriting? 🔗

Freelance copywriting is the realm of self-employed professionals who craft written content for clients on a project or contract basis. Unlike in-house copywriters tethered to a single organization, freelancers enjoy the liberty to collaborate with diverse clients across various industries. Their main task is creating compelling copy — a blend of engaging and persuasive text — that propels brands, products, or services into the spotlight. A set of words that intentionally put the benefits of a service or a product in the perspective of potential new leads.

The canvas for their creativity spans across various marketing materials such as website content, product descriptions, blog posts, email marketing, and sales copy. The goal is simple yet profound: to motivate the reader to take a specific action, be it making a purchase, scheduling a consultation, or simply engaging with the brand.

Is Freelance Copywriting a Good Profession? 🔗

The allure of freelance copywriting lies in its flexibility and the prospect of carving one’s own niche in the vast digital marketplace. Here are a few perks of diving into freelance copywriting:

  • Flexibility: With no strict 9-to-5 schedule, freelance copywriters have the liberty to choose their working hours and often, their working location too.
  • Diverse Projects: The opportunity to work on hundreds of projects across different sectors keeps the work exciting and the learning curve steep.
  • Income Potential: While the initial journey may be challenging, seasoned freelance copywriters have the potential to earn a lucrative income, especially as they build a robust portfolio and client network.
  • Creative Independence: Freelancers often enjoy a greater degree of creative freedom compared to their in-house counterparts.

However, the path is not devoid of challenges. The inconsistent income, the onus of managing one’s own business operations, and the need for self-motivation can be daunting. Yet, for those with a knack for writing and a desire for entrepreneurial freedom, freelance copywriting can be a rewarding venture.

A Day in the Life of a Freelance Copywriter 🔗

A freelance copywriter’s day is as varied as the projects they handle. However, some common threads weave through their daily routine:

  • Client Communication: Coordinating with clients to understand their requirements, receive feedback, and ensure the copy aligns with their brand’s voice.
  • Research and Writing: Delving into research to craft well-informed copy, followed by hours of writing and editing to hone the perfect message.
  • Marketing and Networking: Building and maintaining a professional network is crucial. This includes marketing one’s services, connecting with potential clients, and staying updated on industry trends.
  • Administrative Tasks: Managing invoices, tracking project deadlines, and other administrative duties are part and parcel of a freelance copywriter’s day.

The day might start with a cup of coffee and end with a satisfying glance at a completed project, but what happens in between is a blend of creativity, communication, and commerce. Or the other way around, it can start with a set of optimism and motivation, but end with a rejection and not yet delivered results.

Embarking on a freelance copywriting journey is akin to scripting one’s own story — full of challenges, learnings, and the joy of crafting words that resonate. One thing that comes as a common characteristic of copywriters is the intersection between entrepreneurship and writing.

For those that have this spirit, the passion for writing and business, freelance copywriting isn’t just a profession; it’s a pathway to meld creativity with a rewarding career.

Curious to start your career as a freelance copywriter? Read more here.