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How to Publish to Multiple Social Networks at Once

· 919 words · 5 minute read

Managing multiple social media accounts can be quite a hassle, especially if you’re trying to publish the same content on all of them.

This is where cross-posting or “write once, publish everywhere” comes in handy.

Cross-posting is the practice of publishing the same content across multiple social media platforms. It’s a convenient way to reach a broader audience and increase your online visibility without having to spend a lot of time managing each social media account individually. In this blog post, we’ll explore three tools that you can use to cross-post your content.

  1. Hootsuite
  2. Buffer
  3. Writings

Hootsuite 🔗

Hootsuite is a popular social media management platform that allows you to manage multiple social media accounts from a single dashboard.

With Hootsuite, you can schedule and publish posts on various social media platforms, including Twitter, Facebook, LinkedIn, and Instagram. Also, Hootsuite also offers analytics to help you track the performance of your social media campaigns.

Like any tool, there are both pros and cons to using Hootsuite. Let’s see some of them:

Pros

  1. Multi-channel management: Hootsuite supports multiple social media platforms, including Twitter, Facebook, LinkedIn, Instagram, YouTube, and more. This means you can manage all of your social media accounts from a single dashboard.

  2. Scheduling: With Hootsuite, you can schedule posts in advance, which is particularly useful for businesses that need to publish content at specific times to reach their audience.

  3. Collaboration: Hootsuite allows multiple users to manage social media accounts, making it easy for teams to collaborate and share access to accounts.

  4. Analytics: Hootsuite provides a wide range of analytics features to help businesses track their social media performance, including follower growth, engagement, and more.

Cons

  1. Pricing: Hootsuite can be expensive, particularly for small businesses. While Hootsuite offers a generous 30 days trial for all of its plans, it could be tricky to continue if you are an individual contributor or a small non profitable business that is still kicking off.

  2. Learning curve: Hootsuite is a powerful tool with a lot of features, which can make it overwhelming for new users. It can take some time to learn how to use the platform effectively.

Buffer 🔗

Buffer is another social media management tool that makes cross-posting easy. Like Hootsuite, Buffer lets you schedule and publish posts on multiple social media platforms, including Twitter, Facebook, LinkedIn, and Instagram.

Buffer also offers an analytics dashboard that provides insights into your social media performance.

Here are some of the pros and cons of using Buffer.

Pros

  1. Customizable scheduling: Buffer offers flexible scheduling options, including the ability to customize the specific date and time of your posts.

  2. Powerful Analytics: Just like Hootsuite, Buffer provides a range of analytics features to help you track your overall content performance.

  3. Browser extensions: Buffer offers browser extensions that make it easy to add content to your social media queues from anywhere on the web.

  4. Free Plan: even though it’s very limited, Buffer offers a free plan that you can use to do very basic publishing and even a landing page.

Cons

  1. No built-in social listening: Unlike some other social media management tools, Buffer does not offer built-in social listening features. This means that businesses may need to use additional tools to monitor their brand and industry on social media.

  2. Limited integration options: While Buffer offers some integration options with other tools, some users may find that it doesn’t integrate with all of the tools they use. This can be a limitation for businesses that require a high degree of automation and integration.

Writings 🔗

Writings is a writing app that helps you manage your content. One of the features of Writings is cross-publishing, which allows you to publish the same content to multiple social media networks with just a few clicks.

You can write your content in Writings and then use the cross-publishing feature to publish it on Twitter, LinkedIn, Medium, and other social media platforms. Writings also offers analytics to help you track the performance of your published content.

What are the pros and cons of using Writings?

Pros

  1. User-friendly interface: With Writings, simplicity is a feature. The simple and easy-to-use interface makes it accessible to all levels of users, especially beginners.

  2. Non-cluttered and distraction-free editor: You can use Writings to create your content in peace and then decide how you want to get it published and present to your audience.

  3. Affordable Price: the monthly cancellable price of $12 or the annual $120, makes it one of the most affordable tools in the niche.

Cons

  1. No mobile app: Currently, Writings does not have a mobile app, which can be inconvenient for users who want to work on their content while on the go.

  2. Limited social network support: Writings supports cross-publishing to only three social media networks, and it may not support all of the networks that some businesses or individuals use. It is a live product, and changes will come in the very soon future, but until, only Twitter, Medium, and LinkedIn are supported.

Conclusion 🔗

In conclusion, cross-posting is an effective way to reach a broader audience and increase your online visibility. With tools like Hootsuite, Buffer, and Writings, cross-posting has become easier than ever.

If you want to dive deep and you need something established and proven to work, check Hootsuite and Buffer, they are the giants in the niche. If, however, you want to start gradually and grow, definitely Writings is your friend on your way to mass-publishing.

So why not give cross-posting a try and see the impact it can have on your social media presence?